I saw this quote by Charles Darwin today…
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”
Had he not been the most influential naturalist of all time, he could have easily turned his hat at being a Business Coach!
Change the word ‘species’ to ‘businesses’ and you’ll see what I mean.
I believe we are at the cusp of a fundamental change in the evolution of marketing. Old school ‘push, push, push’ marketing is becoming extinct. New age marketing is becoming the dominant species.
Why? Because it’s the consumers that are now in charge of the evolution of your product or service.
Those Businesses that adapt will carry on. Those that don’t, won’t. Those that change ‘half-arsed’ will be the missing links…