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	<title>Richer Image &#187; Favourite Posts</title>
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		<title>Marketing and Sales &#8211; is there a difference?</title>
		<link>http://richerimage.co.uk/marketing-and-sales-is-there-a-difference/08/2009/</link>
		<comments>http://richerimage.co.uk/marketing-and-sales-is-there-a-difference/08/2009/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 15:52:32 +0000</pubDate>
		<dc:creator>Richard Barratt</dc:creator>
				<category><![CDATA[Favourite Posts]]></category>
		<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[generating word of mouth]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Sales Techniques]]></category>

		<guid isPermaLink="false">http://www.blog.richerimage.co.uk/?p=349</guid>
		<description><![CDATA[Is there a difference between marketing and sales? The answer is very much disputed.  But yes, there is a difference.  Like a pair of identical twins it can be tricky to tell them apart but there is a definite difference. So what is the difference between marketing and sales? To me; marketing is everything that leads [...]]]></description>
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		<title>Meet Aida &#8211; She&#8217;ll make you a fortune!</title>
		<link>http://richerimage.co.uk/meet-aida-shell-make-you-a-fortune/06/2009/</link>
		<comments>http://richerimage.co.uk/meet-aida-shell-make-you-a-fortune/06/2009/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 12:34:11 +0000</pubDate>
		<dc:creator>Richard Barratt</dc:creator>
				<category><![CDATA[Favourite Posts]]></category>
		<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer control]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Sales Techniques]]></category>

		<guid isPermaLink="false">http://www.blog.richerimage.co.uk/?p=265</guid>
		<description><![CDATA[Who is Aida? Aida will teach you the secret to making all of your advertising effective, persuasive and profitable! That’s why we people in marketing love Aida with every beat of our heart!  Whether we’re writing a sales letter, leaflet, website copy – in fact any communication where a desired action is required – she [...]]]></description>
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		<title>How to become a Human Lie Detector &#8211; Lesson 1</title>
		<link>http://richerimage.co.uk/how-to-become-a-human-lie-detector-lesson-1/06/2009/</link>
		<comments>http://richerimage.co.uk/how-to-become-a-human-lie-detector-lesson-1/06/2009/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 12:40:31 +0000</pubDate>
		<dc:creator>Richard Barratt</dc:creator>
				<category><![CDATA[Favourite Posts]]></category>
		<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[customer control]]></category>
		<category><![CDATA[manipulation]]></category>
		<category><![CDATA[Sales Techniques]]></category>

		<guid isPermaLink="false">http://www.blog.richerimage.co.uk/?p=257</guid>
		<description><![CDATA[The ability to read people is key, not only in sales negotiation but also in everyday life as well.  This post will give you a key skill in this ability! So how can someone’s body language let you know if they’re lying or not?  It’s a huge topic but let’s start with the eyes… When [...]]]></description>
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		<title>This Piggyback went to Market</title>
		<link>http://richerimage.co.uk/this-piggyback-went-to-market/05/2009/</link>
		<comments>http://richerimage.co.uk/this-piggyback-went-to-market/05/2009/#comments</comments>
		<pubDate>Wed, 13 May 2009 23:08:24 +0000</pubDate>
		<dc:creator>Richard Barratt</dc:creator>
				<category><![CDATA[Favourite Posts]]></category>
		<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new ideas]]></category>

		<guid isPermaLink="false">http://www.blog.richerimage.co.uk/?p=141</guid>
		<description><![CDATA[Did you know there is a very easy method for breaking into new markets and making new customers? Even better, this method takes very little time and very little (if any) up-front investment. It’s called ‘Piggybacking’ and in essence it is utilising the resources, systems, contacts, and the sales force of other organisations that operate [...]]]></description>
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		<title>It’s not just rope salesmen doing well in today’s market!</title>
		<link>http://richerimage.co.uk/it%e2%80%99s-not-just-rope-salesmen-doing-well-in-today%e2%80%99s-market/05/2009/</link>
		<comments>http://richerimage.co.uk/it%e2%80%99s-not-just-rope-salesmen-doing-well-in-today%e2%80%99s-market/05/2009/#comments</comments>
		<pubDate>Sat, 09 May 2009 16:50:08 +0000</pubDate>
		<dc:creator>Richard Barratt</dc:creator>
				<category><![CDATA[Favourite Posts]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[purple cow]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://www.blog.richerimage.co.uk/?p=119</guid>
		<description><![CDATA[The Credit Crunch.  If you listen to what the media are saying you may feel like paying a visit to your local rope salesman! If you’re visiting the rope salesman to become an affiliate, then I guess you don’t need to read this blog – on the other hand, if you feel things really are [...]]]></description>
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		<title>Marketing, Urinals and Manipulation!</title>
		<link>http://richerimage.co.uk/marketing-urinals-and-manipulation/05/2009/</link>
		<comments>http://richerimage.co.uk/marketing-urinals-and-manipulation/05/2009/#comments</comments>
		<pubDate>Mon, 04 May 2009 23:56:47 +0000</pubDate>
		<dc:creator>Richard Barratt</dc:creator>
				<category><![CDATA[Favourite Posts]]></category>
		<category><![CDATA[customer control]]></category>
		<category><![CDATA[manipulation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[purple cow]]></category>

		<guid isPermaLink="false">http://www.blog.richerimage.co.uk/?p=84</guid>
		<description><![CDATA[Sometimes, using the &#8220;Side Door&#8221; rather than the &#8220;Front Door&#8221; is the best way in. This especially applies when you&#8217;re getting your customers to behave in a way that you want.  It&#8217;s not groundbreaking stuff to learn 99% of your customers don&#8217;t care about you, or any problems you may be having, etc. FACT -  [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Hail to the Hairdresser</title>
		<link>http://richerimage.co.uk/hail-to-the-hairdresser/04/2009/</link>
		<comments>http://richerimage.co.uk/hail-to-the-hairdresser/04/2009/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 13:53:29 +0000</pubDate>
		<dc:creator>Richard Barratt</dc:creator>
				<category><![CDATA[Favourite Posts]]></category>
		<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[gaining recommendations]]></category>
		<category><![CDATA[generating word of mouth]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new ideas]]></category>
		<category><![CDATA[referrals]]></category>

		<guid isPermaLink="false">http://www.blog.richerimage.co.uk/?p=53</guid>
		<description><![CDATA[One of my photographer friends called me yesterday wanting some advice on own how to generate referrals from within his local community. My advice? &#8220;Be really nice to your hairdresser!&#8221; Think about it.  What other profession has their finger on the pulse of a local community like this? They see around 10 people each day [...]]]></description>
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