Howdy y’all! You will see I am not dead – I have just been quiet (long story)!
To celebrate my return to the Coliseum of Internet Marketry Awesomeness here’s 3 quick and dirty Facebook Marketing Tips…
Facebook Marketing Tip One
Your profile picture – is it up to scratch? Remember social medial is basically digital-tree-hugging or something equally deep and meaningful. E.g. it’s all about connecting people with people and not so much about people connecting with organisations (unless you have an awesome, global story to tell – Oreo, you rock!).
Therefore, just having your logo up there may not cut the mustard* – much better to have a picture of you and your team in action!
(having your logo in the background here would be perfect).
In a nutshell… Be identifiably warm and cuddly.
Facebook Marketing Tip Two
Are you using your picture gallery enough? Did you know you can use these images as a direct traffic pipeline from facebook to your website’s product pages?
How? Glad you asked… When you upload a photo onto facebook you can add a description and in this description you can add a link to any webpage you want to by simply typing in a web address such as www.wellthatscool.com/innit/.
As a working example, imagine you did awesome cupcakes and you put pictures of your work up onto your facebook page (and rightly so). Your cupcakes are so awesome your fans ‘like’, ‘comment’ and ‘share’ your works of art. This is all good – but now imagine you have a link in the description of your cupcake picture – one that links directly to the appropriate cupcake order page on your website!
In a nutshell… Use your image gallery as a direct internet traffic pipeline leading to your products.
Facebook Marketing Tip Three
If I hang around with Al Pacino, Brad Pitt and Cameron Diaz I’m cool right? But if hanged with my hommies backstage on the Jeremy Kyle show? Not so much!
The power of association is quite influential to our subconscious. So get ‘liking’ the Facebook Pages of the most esteemed of your peers in whichever niche you occupy. This will promote a positive impression to your viewers and fans.
In a nutshell… Ye will be judged by the company in which you keep! Choose it well and flaunt it!
Bonus Facebook Marketing Tip
May seem obvious – but being active within your niche is a great way to become known to potential customers. Therefore, do comment on other associated pages. Engage. Become an authority figure. Yadda. Remember all links go back to you (kinda obvious but so many of us forget this!).
p.s. Remember to be using ‘facebook as your page‘ when appropriate! There’s no point in leading traffic back to your personal profile when you want to be leading it back to your businesses page (for me this could be disastrous – I don’t look good in a mankini!). You can do this by accessing the menu in the top-right of the page.
* Yeah, I know, I’m a fine one to talk (but I never denied not wearing cobblers shoes). You can go ahead and like me anyway.
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