Marketing & Sales

Batter yourself and beat your competition!

16 May 2009

We all love fish and chips and whilst you get some better than others, we tend to stick to the local Chippy even if one further a field offers better quality grub. Reason being; Fish n’ Chips is a convenience food, and unless the Chippy further a field is remarkably better, you would tend to [...]

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This Piggyback went to Market

14 May 2009

Did you know there is a very easy method for breaking into new markets and making new customers? Even better, this method takes very little time and very little (if any) up-front investment. It’s called ‘Piggybacking’ and in essence it is utilising the resources, systems, contacts, and the sales force of other organisations that operate [...]

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Post for profit not for loss

29 April 2009

Direct mail is still a useful tool for getting your message out. Not everyone is online (yet) and many people still prefer to see and touch parchment rather than pixels on monitor. But email is free and quick – snail mail isn’t! Get this!  5,000 emails would cost you around £60 to send with a [...]

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Hail to the Hairdresser

27 April 2009

One of my photographer friends called me yesterday wanting some advice on own how to generate referrals from within his local community. My advice? “Be really nice to your hairdresser!” Think about it.  What other profession has their finger on the pulse of a local community like this? They see around 10 people each day [...]

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It just got better for them

23 April 2009

Further to my last post, Damson have now got buyers on all three properties. Who said you couldn’t sell a house for love nor money in todays market. Looks like they got the money for showing a little love.

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This is Broken by Seth Godin

21 April 2009

I love Seth’s Blog, I always look forward to his posts popping up in my inbox. Todays is one of my favorites:- http://sethgodin.typepad.com/seths_blog/2009/04/this-is-broken.html The video takes about 20 minutes but is well worth it!

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Careful what you wish for (it may come true).

11 April 2009

Promotions are always good for generating sales and many businesses carefully research the costs of a campaign before it goes live. However, this research tends to focus on “how much will this campaign cost me if it bombs”! Nothing wrong with this attitude, even if your glass is always ‘half-full’. However, what happens if your [...]

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Does your business offer a 'Mac' experience?

9 April 2009

I had a conversation about iMacs today. I switched to Mac at Christmas and ever since I have shouted from the rooftops on how everyone should get one. Sure, I have problems with Mac. For instance, there are compatibility issues with Windows users and some of my favourite apps (I call them apps now, not [...]

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Local sales suffering? Look further afield

9 April 2009

It’s inevitable some areas of the UK are suffering more than others. If you’re in one of these areas, you have to work harder than others may do in order to achieve the same results. Although there is plenty you can do by ways of marketing in your local area, why not look a bit [...]

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