Want to win business? Take a tip from a waiter…

How can one waiter earn almost double the amount of tips than a colleague? Taking out of the equation that they’re equally as pleasant a very successful technique some waiters use is called ‘mirroring’. Mirroring is a huge subject; one that I can cover in many posts but the waiter technique I’m about to share [...]

Darwin, Marketing and Missing Links

I saw this quote by Charles Darwin today... Had he not been the most influential naturalist of all time, he could have easily turned his hat at being a Business Coach! Change the word 'species' to 'businesses' and you'll see what I mean. I believe we are at the cusp of a fundamental change in [...]

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