Please fill in your business snapshot for Social Media. The purpose of this document is to clarify who our target audience is and how we should be interacting with them.

It is an important document and the more detailed you can be, the better — and don’t worry, you don’t need to fill in everything during one session. You can save your progress (link’s at the end of the form) and return to it later.

If you need any help in filling in this form please do not hesitate to get in touch. You can call us on +44 (0)121 286 1965 or by emailing us on [email mailto=””]

  • What are the products and services you offer?
  • What makes you different from the competition? Why should people buy from you rather than someone else?
  • Is there anything you're currently pleased with regarding your social media presence and wish to maintain/influence future content and campaigns?
  • Tell us about your ideal clients. What are their pain points? What would delight them? If you have some examples, please include them here too.
  • Are they members of the same governing body? Would they attend the same seminars/events? Would they all follow a particular brand/person on Social Media?
  • What is the personality, voice and tone of your brand? (tip: who would represent your brand in a TV/Radio ad.) Why?
  • How do you want people to feel when they interact with your brand?
  • List, at least, half-a-dozen of your main competitors, especially if they have social media accounts. Let us know your ​brief thoughts on each one.
  • Are there any Social Media accounts you like and would like us to be influenced by? These can be either inside or outside of your industry.
  • Anything left to say? Let us know here.
  • This field is for validation purposes and should be left unchanged.