When every other word is in bold or italics or even in bold italics – it’s very hard to read, and for anything to stand out.

The type of customer you serve best is the type of customer you will attract.

Every time you use an exclamation mark, somewhere in the World a cute little kitten dies.

Use the same profile picture for all your social media channels (uploaded to gravatar.com two).

The way you say goodbye is just as important as the way you say hello.

The purpose of your elevator pitch is to make them want to hear more after your 60 seconds are up.

Get to know inside and out the tools you use every day. Word and Excel are two great examples.

Gathering email addresses and caring for your list is one of the greatest investment you can make.

Pictures and video increase your social media engagement tremendously.