Want to win business? Take a tip from a waiter…

How can one waiter earn almost double the amount of tips than a colleague? Taking out of the equation that they’re equally as pleasant a very successful technique some waiters use is called ‘mirroring’. Mirroring is a huge subject; one that I can cover in many posts but the waiter technique I’m about to share [...]

Darwin, Marketing and Missing Links

I saw this quote by Charles Darwin today… “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Had he not been the most influential naturalist of all time, he could have easily turned his hat at being [...]

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